Sapporo Breweries Ltd.
Successfully increased customers event participation rate.
導入先：Sapporo Breweries Ltd.
Craft Division & New Value Development Division 1st New Value Development Group
Mr. Arai, Deputy manager
The limited connection opportunity Sapporo could make with customers was at the day of Regular Beer Tasting Events. After the event, it was very hard to continue and maintain long-term conversations with customers they met. The traditional way of maintaining communication was sending the postcards, and doing surveys to listen and collect customers’ voices.
BtoC, Event Participation, Customer Communication, Response rate, Customer Voice, chat bot.
ChatBook as a casual conversation tool for beer funs
By exploring the efficient direct communication tools, we finally reached Chatbook. It helped us to start a new style of communication. We collected real voices by automatic response chat bot. The method was casual and friendly; it contributed to raise a great amount of useful answers from varieties backgrounds of customers, whom we had no way to reach in the past. We found Chatbook is the best way to communicate efficiently with new customers!
Not towards everyone, with ChatBook, we aimed “One on One Communication”
As a result, we achieved the highest response rate so far–Over 80% read rate of emails; one of five customers clicked on our page. Chatbook made the most successful event at “The 10th Ebisu Beer Festival 2018″.